Meet Colleen
Colleen G. Casey is a passionate and experienced storyteller with expertise in strategic communication and marketing efforts. A Braintree native, Colleen earned a Bachelor of Science in print and multimedia journalism and a Master of Arts in Communication Management from Emerson College.
Experience
Director of Communication
Commonwealth of Massachusetts
Massachusetts Rehabilitation Commission
2020-Present
• Lead the Office of Communication, including managing the resources and high performance team that crafts the strategies, messages, and campaigns that bring MRC’s message and brand to the world
• Drive a multi-channel communication strategy that delivers integrated efforts across the agency including media relations, email marketing, video, online content, social media, Executive Team talking points, presentations, and other vehicles in order to meet strategic goals
• Develop and execute strategies to increase brand awareness and visibility for MRC’s many services through creative content production, proactive outreach, and deployment via modern communication vehicles
• Serve as the liaison to the Executive Office of Health and Human Services Communications team and collaborate with coordination of timely responses to press inquiries, press releases, and news stories
• As a member of Executive Leadership Team, provide the strategic vision for the agency’s brand, messaging, processes, and the key steps to move the vision forward
• Ensure agency commitment to diversity, equity, and inclusion by leading transformation and change in agency materials, messaging, and create a culture of agility, excellence and belonging through support of resource groups, events, and internal publications
Manager of Advancement Communication
Museum of Science, Boston
2018 – 2020
• Provided the strategic direction, oversight, and resource management
to further enhance the Museum’s brand position, raise awareness of its distinctive attributes, communicate Museum needs, and effectively engage key constituent groups
• Delivered integrated efforts from across the Museum including direct-mail, email, video, and online content, senior leadership talking points, and other vehicles in order to meet strategic goals
• Oversaw the creation, coordination, editing, development and execution of all digital, print, and video efforts for the Advancement Division
• Supervised 25+ vendors in collaboration with Marketing Communications for photography, video, and content development used for internal and external needs
• Created and managed the Advancement communication calendar to ensure clear donor communication and engagement
Associate Director of Marketing Strategy
Emerson College
February 2017–October 2018
• Led strategic marketing/communication efforts from concept to delivery for the College’s external relations
• Created and managed marketing content for a variety of campaigns, collateral, and platforms, bringing a unified vision to photography, videography, and written content
• Collaborated with colleagues in Major Gifts, Annual Giving, Donor Relations and Events, and Alumni Relations to develop powerful marketing strategies, tactics, collateral, and campaigns
• Oversaw and produced all content on Institutional Advancement web pages • Created, managed, and implemented powerful and effective social media strategies including targeted paid campaigns that increased alumni engagement
• Collaborated with the Editorial Director of Expression Magazine to develop content and infuse philanthropic messaging
Director of Communication
Xaverian Brothers High School
2015 – 2017
• Established communication planning and strategy process that represented priorities and goals to advance the mission of the school
• Created, edited, and managed the production of digital and print content that was strategically focused to increase philanthropic support and enhance Xaverian’s brand
• Planned, wrote, designed, and produced Xaverian Magazine, a 40-80 page publication twice a year that included the annual Donor Report
• Developed and maintained a cross-channel editorial calendar for solicitations, events, newsletters, and school announcements
• Produced, managed, and implemented powerful and effective social media strategies including targeted paid campaigns to increase alumni engagement
• Oversaw and executed a comprehensive public relations strategy to best market the school to its external constituencies
Chief Marketing Officer
Archbishop Williams High School
2013 – 2015
• Elevated and oversaw the Archbishop Williams brand by implementing communication and marketing policies and procedures
• Executed a comprehensive public relations strategy to best market the school to its external constituencies
• Developed and executed content marketing and communication strategies to drive donor revenue and admission applications
• Created and managed marketing content for a variety of campaigns, collateral, and platforms, bringing a unified vision to photography, video, and written content
• Implemented powerful and effective social media strategies including targeted paid campaigns
Multimedia Journalist
The Boston Globe
2010 – 2013
• Provided compelling coverage and storytelling of Massachusetts high school sports
• Researched, pitched, and wrote feature and game stories on a daily basis
• Filmed sporting events, and returned edited highlights under strict deadlines Updated and provided content for the High School Sports Blog
• Managed the sports desk, updated college scores, and assisted sports editors
• Provided live updates, coverage and photos of games through social media
Let’s make something together.
Casey Communication 